Digital Marketing Training

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What is Digital Marketing ?

Digital Marketing Training means promoting your product or organization through a computerized moderate like social networking platform. So forth, it’s a practical and advantageous way to deal and achieve your target audience and potential customers. These days numerous organizations are changing into digitization on account of advantages, and as a result of its prominence, it will get vital to push an organization with income. At the point when you choose Digital Marketing Training in Kanpur, you get the opportunity to comprehend the genuine estimation of advanced marketing.

These are beneficial for individuals who might want to be a piece of the Digital Generation of the 21st century. Magix Solution has been enormously established and has been building up every day to the new ideas in Digital Marketing. The best digital marketing training in Kanpurwill enable you to oversee, make, and plan email advertising and social media campaigns for expanding the deals. This will, in the end, lead to more business for your association.

If that you attempt to figure out how to publicize in the times from the world’s best school, Network with pioneers and apply those adapting’s, then Magix Solution the best Institute for Digital Marketing class where they help will you to peruse your dreams.

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Course Structure

  • Basics of Internet
  • Introduction to Digital Marketing
  • Understanding Basics of HTML
  • What is Keywords
  • Research of keywords With Google Planner
  • How to select Domain Name?
  • Naming of Pages and Folder
  • How to use pictures for Digital Marketing
  • What is SEO?
  • Types of SEO?
  • What is google algorithms
  • Blended SEO
  • Tools: OSE & Ahrefs
  • What is on-page?
  • What is keywords?
  • What is tags?
  • How to use title tag?
  • Length of tags
  • What is meta tags, meta description?
  • How to use meta tag?
  • Usage of header tags (h1 to h6)
  • What is anchor tag? Where we use it?
  • Check Charset encoding information
  • Favicons
  • Canonical links
  • Rich snippet
  • Page content
  • Page quality
  • What is user-friendly and responsive website?
  • Links of social media icons
  • Adding of robots.txt
  • What is google analytics?
  • How to link google analytics
  • Xml sitemap creation
  • What is alexa rank?
  • Link building
  • Using classified for inbound traffic
  • What is a backlink?
  • How to use backlink?
  • Who is linking to us? Fixing bad links
  • What are PA and DA?
  • Do-follow vs no-follow
  • Page ranking
  • Article Submission
  • Blog Writing
  • Guest blogging
  • Micro Blogging
  • Directory submission
  • Listing in Business sites
  • PPT submission
  • Link Submission
  • Social bookmarking
  • Image/Infographic submission
  • Video submission
  • Review and comment writing
  • Responsive Design
  • User Friendly
  • Mobile Friendly
  • Similar URLs as to your Desktops
  • Avoid common mistakes
  • Configure for other devices.
  • What is SMM
  • Importance of SMM
  • SMM vs SMO
  • What type of accounts to concentrate?
  • What is google Adsense
  • How to set, get and remove example?
  • Benefits of email marketing
  • Email marketing software
  • Email marketing goals
  • Intro to mailchimp
  • Strtegy of email marketing
  • HTML Email
  • Email Tracking
  • Google Adsense
  • Google Analytics
  • Traffic Report
  • Audience Report
  • Affiliate Marketing
  • What is AM?
  • How it works
  • How to find a good niche
  • Top networks on affiliate marketing
  • Payment models in AM
  • AM in E-commerce
  • Apply to AMf
  • Promotion of AM products
  • Methods of Promotion
  • Reports and ROI
  • What is the conversion
  • Process and Funnel
  • Types of conversion
  • Conversion Reports
  • Funnel visualization
  • Multi-channel funnel
  • Attribution
  • Reporting
  • Insta account creation
  • Analyze brands
  • Strategy of Instagram
  • Picture dimension
  • Filters in Instagram
  • Usage of pinterest
  • How brands use pinterest
  • Customize profile
  • Pins and links
  • Boards in pinterest
  • Using infographics
  • Integration of pinterest in site
  • Tool for pinterest
  • From objectives to roi.
  • Competitive research & analysis
  • Audience targeting
  • Bidding Strategies
  • Remarketing Strategy
  • Strategy presentation by participants
  • Types of fb ads
  • Fb ads vs google adds
  • Importance of ctr ( click through rate)
  • Targeting & optimizing copy of your ad
  • Live fb communities
  • Community building on fb
  • Fb brand page orientation
  • Edgerank algorithm
  • what is importance of engaging targeted audience on fb ?
  • Creating brand ambassadors on fb
  • Leveraging fb insights for success
  • Fb marketing success stories
  • Benefits of Twitter
  • How brands use Twitter
  • Profile Creation and customizing
  • Types of tweets and statistics
  • Content strategy for twitter
  • Analysis of big brands
  • What is hashtags
  • Tools for twitter marketing
  • Twitter analytics
  • Twitter Strategy
  • Twitter campaigns
  • Pr on twitter
  • Engaging customer through leadership
  • Leaveraging lists
  • Creation of channel
  • Statistics of video marketing
  • Viral video examples
  • How to optimize a video
  • You tube engagement metrics
  • Increasing subscribers
  • Annotation and cards
  • Usage of playlist
  • Understanding copyrights
  • How to MailChimp statistics
  • Linked in leveraging for B2B
  • Overview of linked in
  • Lead generation through individual profiles
  • Lead generation for enterprise, company page , ads , Strategy, groups
  • Profile makeover, answer , groups , status update recommendation
  • Open discussion on approach to leverage them
  • Roi measurement framework
  • Roi metrics dashboard creation
  • Roi measuring tools
  • Key competence
  • Tools
  • What is ORM?(online reputation management)
  • Why ORM?
  • Examples of ORM
  • Areas to Google in ORM
  • Generating report for ORM
  • Monitoring of Search result
  • Monitoring of complaint sites
  • Monitor sites and blogs
  • Case study
  • Tools for managing reputation
  • Overview
  • Understanding search engine algorithms
  • How do search engine algorithms work?
  • Penalties and recoveries of search engines.
  • Why does a search engine need to be updated?
  • Reasons to get your website penalized.
  • How to get your site optimized for google’s hummingbird algorithm?
  • What is panda and penguin algorithms?
  • What are google’s EMD updates?
  • Recovery of your site from panda, penguin, and EMD?
  • PPC Training Introduction
  • PPC Account Setup
  • Google AdWords
  • Yahoo Search Marketing
  • Set-up PPC Campaign
  • PPC campaign Navigation
  • Use My Client Centre (MCC)
  • What is “Click-through-Rates” (CTRs)
  • What is Impression?
  • What is Conversion?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?
  • How to do Keyword Research for PPC
  • What is Keyword Research?
  • Research PPC Keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups
  • PPC Keywords tools and resources
  • How to Create Ads for PPC Campaigns
  • Create Effective Ads Ad groups
  • Bids Management in PPC
  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Importance of bidding techniques
  • How important is Landing Page for PPC
  • What is Landing Page?
  • Important of Landing Page
  • Optimize your landing pages
  • How to Increase conversion rates
  • Use ‘Calls to Action’
  • Cost/Conversion
  • PPC reporting structure
  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
  • PPC Campaigns Tools
  • Google AdWords Tool
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